Labels put on events, and most of the photos and video never reach the people who were there. Drop Highlight gives every event a branded gallery, and gives the label what a night never leaves behind: who its closest fans are and what they respond to. This is what that could look like on LabelWorx, for every event a label puts on and every record it puts out.
After an event, the label publishes its professional photos and video as a branded gallery: a premium lens for fans to relive the night and share it on, once they have left an email address at the door. Fans are invited to add what they shot alongside it, bringing the community closer rather than leaving the night scattered across camera rolls.
The label's coverage in one branded place, live within days of the show, shared with everyone who was there and theirs to keep.
Uploads are credited to the fan's socials, strengthening the label's community and making fans part of what the night becomes.
Entry is gated by email, building the label's most engaged audience, ready to target inside the platform or export to their own tools.
See what content is resonating with your audience, a read on which moments people respond to and which shots are worth using again.
The label posts one link from its own story, under the relationship it already has with its fans.
The post-event gallery: the label's coverage plus fan uploads, credited and label-reviewed.
The label's side: share the link, review uploads, approve into the gallery. Ten minutes an event.
Not every label is active on the events side, but every label is releasing music. The same account, with a flick of a switch, gives each release its own page: the story of the record, not just a link to it.
The artwork and alternates, the studio moments, the visualiser, an MP4 of the track with email gating switched on so fans can hear it before it reaches the streaming platforms. More for a fan to see around each release, and every listener captured as first-party data before everything goes to streaming.
A pre-save link can still sit on the page, but the email is the ask. Once a fan has left their address, the label already has something better than an anonymous pre-save.
A release page: the story and content around the record, with an email-gated listen ahead of the platforms.
I wrote the drop on the train home from the last show. Whatever the room did that night ended up in it.
Artist nameDeeper down the same page: the artist in their own words, the visualiser and the shots from the studio.
Spotify shows a label its followers, listeners and aggregate analytics, but not individual fan emails, and nothing exports to a label's own CRM. Drop Highlight surfaces the listeners who actively engage with a release and captures them as first-party data the label owns.
Pre-saves and streams tell a label how many. This tells them who, in time to act on it before the next record.
Something beyond delivery and reporting that fits every label, whether their thing is club nights, releases, or both. Where a label is weighing two options, it could be an edge.
A label whose fan list, galleries and release pages live on an account LabelWorx gave them has a relationship that grows with every event and every release.
Every release page produces cleared, credited material: artist quotes, studio shots, a visualiser. More to work with than the audio and a one-liner when a record needs pushing.
Drop Highlight is a complete, running platform. Nothing needs to be built, hosted or connected on the LabelWorx side to get started. Your systems stay as they are for the first version.
Anything deeper is a decision for later: a link inside LMS, release details flowing across, a LabelWorx-branded address. Scoped together, at your team's pace, if the results suggest it.
Whether labels use this the way event organisers do is an open question. The way to find out is to run it with a small group likely to try it.
Labels you'd suggest, ideally ones putting on nights and releasing regularly. We set up every account and support them directly.
Fans captured per event and per release, uploads, likes, and which labels used it. Then decide the value to each side, and what the offer should look like.
The LMS link, release details flowing across, a LabelWorx-branded address. One at a time, once the pilot says what's worth doing.
Our costs scale with use, not with the number of accounts, so the structure should be cheap to switch on for everyone and only cost anything where it is being used and value is being seen. A few shapes this could take, in whatever combination makes sense to all parties:
A starter tier included with LabelWorx at no cost to the label. Labels can pay to upgrade to fuller tiers with richer features, with a share to LabelWorx on every upgrade. The partnership becomes a revenue line, not a cost.
LabelWorx takes accounts at a low wholesale rate and offers them on its own terms: bundled into plans, added to top tiers, or re-billed as a LabelWorx product. You set the price and the packaging; we stay behind the scenes and run the platform.
A deeper deal where the platform is built around how LabelWorx works: the features your labels ask for, the surfaces you want it to sit on, the reporting you need from it. The fullest version of the partnership, priced as such, and shaped together.
Which of these fits, or what mix of them, would follow what the pilot shows.
LabelWorx has the labels.
Drop Highlight has the layer
that holds what they make.
Together, every event and every release could leave a label with a closer community, a clearer read on what its fans respond to, and an audience it owns.